$1400 buys the fastest CPU, 8 GB of RAM, and a 1 TB disk from Apple. It’s very inexpensive, even when specced up. Third-party RAM options are not only cheaper, but sometimes have higher limits: Apple won’t sell more than 8 GB in the 101, but OWC sells 16 GB for just $108. Many buyers can’t afford top specs up front, but would gladly upgrade down the road to extend the machine’s lifespan. It’s the only Mac laptop with upgradeable RAM.And the disk can be easily and cheaply replaced if it fails, which is a huge win for IT departments and budget-conscious owners. It’s the only Mac laptop that uses standard hard disks, meaning storage space is very cheap: 1 TB from Apple is only $50.(It’s also the only Mac still sold with FireWire and the only laptop with Ethernet built in, both of which still matter a lot to some buyers.) Geeks think such use is “dead” and long gone, but it’s far from it. Many people still want one, either “just in case” or for actually watching movies from discs on a regular basis. I’ve heard from many people who buy it (or who’ve been unsuccessful in talking others out of it), and it’s surprisingly compelling, especially for volume-buying, price-conscious customers such as schools and big businesses: Geeks like me often wonder why anyone would still buy such an outdated machine. Almost four years later, it’s still for sale, completely unchanged except for a price drop to $1099 in 2013.ĭespite the low-resolution screen, slow hard drives, very little RAM, and CPUs that were middling even in 2012, it’s an open secret among Apple employees that the “101” still sells surprisingly well - to a nearly tragic degree, given its age and mediocrity. The 13-inch non-Retina MacBook Pro, model MD101LL/A, was launched in 2012 for $1199. The MD101LL/A, pixelated to simulate the quality of its screen. A programmer, writer, podcaster, geek, and coffee enthusiast.Ībout Why the 2012 non-Retina MacBook Pro still sells
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